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In the last 2 years, we’ve had to pivot this event to virtual and with that challenge, we’ve learned to focus our content development on the utmost relevant topics and trends that our clients care about. The greatest challenge was combatting Zoom fatigue and providing a memorable experience that reflected positively on our company’s brand despite the limitations of a virtual environment. His coffee designs were a fan favorite and helped break up the day in between conference sessions. I led the planning and execution of i4cp’s 2021 Next Practices Now virtual conference, which was held annually at the Fairmont Scottsdale prior to the pandemic. Additionally we went through a significant marketing reorganisation in 2021 which impacted almost every team and the way we made decisions and worked with each other. We were able to triple our event revenue through sponsorships in 2021 and keep our attendees over the 1,500 mark, even in the midst of Zoom fatigue and Covid-craziness.I think it’s the constant evolution of our jobs while maintaining work/life balance.

1xBet features over 3,000 casino games, including slots, live dealer, jackpot, crash, blackjack, and arcade games. 1xBet offers fast crypto payouts, live streaming for over 1,000 daily sporting events, and 3,000+ casino titles. Stay informed with instant live score updates and immerse yourself in the heart-pounding excitement of live sports, including football, basketball, tennis, UFC, and more, effortlessly streamed through our match streaming feature.Enhance your betting prowess using detailed sports statistics. More on this later.Even though it cost me time (and still getting all marketing channels firing), I took a few weeks to gather a lot of data on these conferences (previous attendees, what prospects would look like pre- and post-COVID) and established my plans, 1P lists (previous conference attendees and behavioral-based SHRM prospects, 2P rented lists, and 3P Lookalike lists from list brokers mirroring our previous attendees and prospects).

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To drive up attendance and engagement, we hosted unique virtual cooking and mixology classes, wine tastings, tequila pairings, and more, with celebrity chefs and bartenders such as Marcus Samuelsson, Julio Cabrero, and Amanda Freitag. The app is available for both Android and iOS devices, ensuring accessibility for a wide range of users. 1xBet Casino impresses with fast updates, clear odds, smooth interface, and prompt withdrawals that build trust.

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This allowed us to create more effective and engaging virtual events from the start and maximize our budget. In fact, I see us continuing with some of these virtual events even after we have resumed in-person ones. After the experience, we broke out into small groups, allowing people to network with peers and Cloudinary team members, who led discussions on relevant industry topics. Our hosted event series included about 8 virtual events across North America and EMEA markets.

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Many organizations were hosting virtual events, so I wanted to offer a valuable, interactive experience that stood out. I am proud that I was able to virtually deliver an engaging, inspiring conference when C-level attendees were used to networking in-person. Continuing to reinvent your strategy and approach to virtual events has been a constant challenge since covid began and 2021 was no different. I’m very proud of the team and all of their hard work in creating this event series, and for continuing to drive necessary leads for the sales organization.As noted above, these events were a huge cross-functional team effort spanning the entire marketing organization. Building a proprietary virtual platform to support our events has continued to effectively drive and expand our education, training, customer and internal programs. I made the decision from the onset of the year to plan for virtual events, given our small team and resources.

The series has influenced over 300 opportunities, and driven over $1.5M of pipeline for our sales organization.Just like most event professionals, these last 2 years have been an extremely challenging time. They also allow me to engage people across a wider geographic region (all of Europe for example or across the US), which leads to cost-savings and unique and widened interactions for our attendees. But I plan to continue with digital and hybrid events, as well, for a number of reasons. Nothing beats in-person events, and I am excited to be moving forward with these in 2022. I have seen industry colleagues invest resources in planning in-person events, only to have to rejigger in the final hour. We document the positive feedback we receive from attendees and sales reps for internal use and marketing purposes.

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  • The developer has not yet indicated which accessibility features this app supports.
  • In fact, I see us continuing with some of these virtual events even after we have resumed in-person ones.
  • Building a proprietary virtual platform to support our events has continued to effectively drive and expand our education, training, customer and internal programs.
  • A lot of us picked this line of work for the people that get to experience what has been created as well as the people we get to see onsite work their magic.
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At 1xBet, you’re always equipped to place informed and strategic bets.Act now—download the 1xBet app, register instantly, and join a global community of passionate sports bettors. For me, it was the first time I was responsible for this event, as I only joined WeAreDevelopers as VP Events in February 2020. Elastic’s Internal Events Program (Sales Kick-Off and ElastiClub)Our internal events were our first major foray back to in-person events following the pandemic.

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The success came from the positive survey feedback responses for working diligently to get team members back in-person and reinforcing our unique culture celebrating individual and team success. Sometimes it’s not easy to market an industry that you have no idea about but when you’re up to the challenges, you can learn a lot and push boundaries. With our platform we are able to build, move and engage audiences no matter where they are in their journey with Salesforce. Pulse and Pulse EuropeBringing our largest US and EMEA (Europe, Middle East, and Africa) conferences back to in-person since 2019 was our greatest achievement in the past year. The COVID-19 situation is different for every country, not just concerning the Government guidelines but also people’s attitudes. Bringing back physical audiences after people became accustomed to attending digitally/hybrid during Corona.

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